Internal Control Failures Paper Essay Example | Topics and Well Written Essays - 1500 words

Interior Control Failures Paper - Essay Example It was discovered that most instances of interior control disappointments were brought about by people outside to the firm, the executives level and non-the executives level workers, mentality of representatives towards morals and misrepresentation, and absence of severe announcing and twofold control quantifies inside the association (Chrorafas, 2000). The fundamental issue was that top administration didn't bolster inside control techniques. In certain quarters, this venture was respected with extraordinary attentiveness, yet there additionally was alert about seeming to assault the possibility of an applied structure plainly on the grounds that the rationale of looking for such a reason for dynamic was hard to pounce upon. The dislodging and resettlement of the nearby populace, of 192 World Bank ventures uprooting 2.5 million individuals somewhere in the range of 1986 and 1993, dam and repository ventures caused sixty-three percent of those relocations (Macdonald 2001, p. 1011). T his implied in spite of the fact that the issues were very antagonistic, the discussions were directed in a lower key than those over explicit measures, and the subject seldom broke into the open prints on the grounds that the media would in general view it as unreasonably obscure for well known utilization. An absence of standard checking limits the community's to extend data and weakens responsibility (Macdonald 2001, p. 1011). The... Consequently, in both the structure and financing settings, individual interests are given more prominent thought than innovative, natural, or monetary possibility (Macdonald 2001, p. 1011). The reason for the bank precariousness and the related wastefulness is to be found in a particular attribute of the money related intermediation action: development change. The bank depends on fragmentary stores. As buyers have irregular requirements for liquidity, a budgetary delegate can offer a liquidity protection while holding in real money just a small amount of the sum saved and putting some portion of the store in longer-term and moderately illiquid ventures. This expands the government assistance of contributors yet it likewise causes insecurity. Task disappointments demonstrate the need to change approaches and inside control strategies. Bank automatic resettlement strategy requires resettlement intends to repay relocatees, by either improving or reestablishing the monetary base of thos e moved (Macdonald 2001, p. 1011). This circumstance prompts lack of assets and execution of stricter budgetary arrangements. The financing of exceptionally illiquid extends on the universal markets depends on moderately momentary obligation, and a run of loan bosses may lead a nation into major dilemma regardless of whether it would somehow or another have had no issues in overhauling its obligations (Chrorafas, 2000). What's more, the Bank bears extraordinary obligation regarding resettlement issues in the readiness and evaluation of ventures since this period before marking advances is the point at which the Bank has greatest contribution and influence (Macdonald 2001, p. 1011). These disappointments impact inside control strategies and new interior arrangements. The thing that matters is that the principles of-direct methodology prompts moderately little and inconsistent

Camera Phone Photography and Locative Media †MyAssignmenthelp.com

Question: Talk about the Camera Phone Photography and Locative Media. Answer: Presentation The adjustments in the present market have the away from on the point of view estimation of the individuals. At present, the headways in the advanced mobile phones are influencing the customary technique taking photos. The specialist picture takers for the most part lean toward the DSLR camera for their inclinations in the photography Lillie (2015). Despite the fact that the mobile phone includes in this present situation has the particular highlights for catching pictures effectively, numerous individuals despite everything utilize the DSLR cameras for the photography purposes. The investigation would introduce the thoughts regarding the substitutions of the DSLR cameras by the phones. The innovative headways and the patterns of utilizing cameras would likewise be talked about in this investigation. The point of the exploration is to recognize whether mobile phone has supplanted the innovations of DSLR cameras as far as catching photos. The investigation additionally endeavors to recognize the inclination of the DSLR cameras among the specialist picture takers. To recognize the rising patterns of mobile phone uses for taking photos To introduce the correlation of the photography angles through mobile phone and DSLR cameras To basically break down the potential patterns of mobile phones that are turning into the prevailing press of photograph imaging H0: Cell telephone photography isn't the prevailing press of photograph imaging H1: Cell telephone photography is turning into the prevailing press of photograph imaging The advancement of the mechanical patterns has been the significant worry in each medium channel. The prevailing press is exceptionally impacted by the mechanical headways and current strategies for media use. Be that as it may, there are still a portion of the conflicting perspectives and contentions present with respect to the utilization of these media techniques (Hjorth and Pink 2014). Particularly, the simple utilization of the mobile phones for catching pictures has been supplanting the camera employments. The writing study would in this manner give the sagacious thoughts regarding the present patterns of the PDA, which is supplanting the most widely recognized prevailing press for catching pictures. Current impacts of PDA in the expert photograph industry The colossal changes on the planet look for advancement in each angle. Appropriately, individuals move their decisions towards the progressions. The innovation and craftsmanship world additionally experience such changes in the examples. It is remarkable that the photograph envisioning industry is quite worried about the dynamic augmentation since the hours of Renaissance (Alper 2014). Individuals for the most part utilize the top notch camera for catching the extremely valuable minutes and the photos. The specialist picture takers are even enamored with utilizing the very much included cameras to make their photos increasingly appealing to the watchers. In any case, it has been seen that since most recent few decades, the rise of cutting edge portable advances has been supplanting the utilization of these conventional strategies for catching pictures. In current time, it has been seen that individuals have been utilizing the most effortless and snappiest methods of catching snapshot s of their valuable occasions. The exceptionally propelled versatile innovations are impacting the brains of the individuals in a huge manner. Along these lines, the utilization of the DSLR is corrupting persistently (Shipley 2015). The report even mirrors that the deals of the DSLR cameras have been corrupting since most recent couple of decades. It is along these lines expected that the abrupt fall in the business proportion may influence the utilization of the predominant press of the DSLR cameras in the photograph business. In actuality, a portion of the specialist picture takers want to utilize the DSLR impacts and cameras for making the photos progressively appealing. In the expert photograph industry, individuals utilize the expert cameras for their imaging purposes. Henceforth, it is a conflicting perspective that the utilization of the cell phone is situational for the expert picture takers. The expert photograph industry has a definitive bond with the DSLR and all around included proficient cameras. The business is practically subject to such biological system. The highlights of the Mirror less cameras are explicitly found in the DSLR cameras, which are picked generally by the expert picture takers. In any case, Rubinstein (2005) contended that the present headways in the advancements have been improving the versatile camera quality that is getting progressively skillful before the DSLR cameras. It is giving the cell phones greater chance to supplant the conventional strategy for catching the photographs with appropriate impacts since the highlights are as of now accessible in the PDAs. Mention that the decreases in the business proportion of the DSLR cameras and the ascent of the cameras of PDAs have impacted the expert photography world definitely (Shu 2016). By and large, presently a-days, individuals as a rule don't look for the expert cameras when they can get the comparable impacts and highlights in their phone camera. Impacts made on the Professional Photographers Photography is without a doubt one of the most troublesome aptitudes to embrace by the individuals. The sufficient information about the photos and strategies would make an ideal catch. Notwithstanding, it has been seen that the ascent of the cutting edge cameras has gotten the extraordinary changes this situation. These huge cameras are consequently getting reasonable and littler. The utilization of the movies even made it progressively open to the clients. In the long run, photography picked up the most notoriety among the specialist picture takers (Boissin et al. 2015). Be that as it may, it has been seen that the movies utilized in the cameras are very costly and it is very tedious. The created world at that point acquainted the cutting edge offices with limit the mistakes and become progressively accessible and easy to understand to the individuals. The expert photography world was therefore influenced by the development of the PDA cameras. As of now, it has been seen that indiv iduals are progressively disposed to catch pictures through the phone rather than the expert cameras. Truth be told, presently a-days, it isn't important for the individuals to turn into a learned one also utilize these innovations. The easy to understand highlights present in the mobile phone cameras are very useful for them to catch the pictures in a split second (Villi 2015). Subsequently, it is seen that the universe of expert photography has been declining and biting the dust with time. Actually, it is additionally seen that the fate of the expert photography is likewise unsure. Presently, the conventional individuals are catching their minutes at wedding, while at the same time voyaging, or in any occasions. In any case, it is unnecessary to make reference to that the phone camera has not yet reached to the nature of the DSLR cameras. The optical channels, flashguns, tripod, and other fundamental exercises are not accessible in the mobile phone. Subsequently, if the examinatio n is available between these two techniques for photography, the DSLR cameras would win the show with its most momentous picture quality that draws in the clients much altogether. The investigation focuses on the relative examination between the PDA cameras and the DSLR cameras. The significant worry of this examination is whether the wireless cameras are turning into the prevailing press or photograph imaging by supplanting the DSLR cameras. The examination is directed by building up the blended strategy process where both the essential and the optional information are gathered. The auxiliary data created in the writing survey area is gathered from the optional sources, for example, diaries, look into articles, paper articles, sites, and books. Then again, the essential information assortment process is related with two significant techniques, for example, quantitative information assortment process and the subjective information assortment process. So as to get the outcomes from the essential information assortment process, aa set of polls is detailed. The assessments and view of the individuals will be gathered in regards to their inclinations in photography. A wide scope of individuals partook in this information assortment individuals and introduced their inclinations on photography abilities. The significant focal point of the examination was to assemble the thoughts regarding the photography interests from various individuals who have been very attached to this specific field. The general feeling was gathered to guarantee the impacts of the developing mobile phone cameras that are in the long run supplanting the DSLR cameras. The overview has secured a differing network, for example, college understudies, work environment, online networking, and companion gatherings. An educational and basic arrangement of polls were detailed there were 4 various types of inquiries that secured the immense zone of research subject. The exploration concentrated on 50 subjects containing the age bunches between 18 to 46 years or more. The inform ation was gathered from both the on the web and disconnected sources. The duplicates of the survey were sent to individuals through the online destinations. Then again, the arrangement of printed polls were dispersed among the disconnected individuals so as to accumulate their reactions over this topic. The further investigation would focus on such gathered information and would introduce the examination to comprehend the view of the individuals. Research Results and Discussions This segment of the examination would introduce the discoveries got from the quantitative and subjective information assortment process. The discoveries and the conversation of the data is introduced further. Choice Reaction Frequency (%) Number of Responses All out Respondents Truly 56% 28 50 No 44% 22 50 Mean 1.44 Middle 1 Mode 1 Standard Deviation 0.501427 The above table shows that greater part 56% of the respondents are intrigued on photography while staying 44% of the respondents are less intrigued. Consequently, unmistakably greater part of the individuals are a lot of attached to the photography field, be it easygoing or proficient. Mean and middle in this mission

Understanding the Acid Trip Experience

Understanding the Acid Trip Experience Addiction Drug Use Hallucinogens Print Understanding the Acid Trip Experience By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on September 19, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on October 21, 2019 More in Addiction Drug Use Hallucinogens Cocaine Heroin Marijuana Meth Ecstasy/MDMA Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery Getting high on acid (LSD)  is also known as an acid trip or psychedelic experience and is technically termed LSD intoxication. During this period of intoxication, users experience a wide variety of effects, most often visual and other sensory distortions, changes to thought processes, intense emotions, including euphoria, and occasionally for some people, surprising new insights. An acid trip is a lengthy process, typically lasting 8 to 12 hours.?? With the distortions in time perception that occur as an effect of the drug, the experience can feel much longerâ€"some say they feel like it could last forever. This can be highly enjoyable when the mood of the user and those around is buoyant or contented, but extremely unsettling when moods are low and thoughts take a somber or even macabre turn. Verywell / Jessica Olah Why Do People Take Acid Trips? LSD is typically used for recreational and social reasons more than for self-medication. However, some people believe that the effects of hallucinogens help them  gain insight into themselves, their lives, and the nature of the universe, and even that it helps them to access greater awareness of spirituality. Unpredictability is the name of the game. Chronic LSD users embrace exploring the unknown  and the sense of excitement of  not knowing what will happen next. However, people who dislike unpredictability may find the experience of tripping on acid scaryâ€"even if nothing overly frightening happensâ€"simply because of the profound distortions in perception and thought that occurs.?? If you like to know what to expect, you probably wont enjoy tripping and should stay away from LSD and other hallucinogens. LSD can trigger a variety of mental health problems and can trigger feelings of spiritual alienation as well as spiritual awareness. Good Trip and a Bad Trip Differences Most people who take acid are hoping for  and expecting a good trip. The experience of being on acid is often described as dream-like, so one way of understanding the difference between a good trip and a bad trip is to equate it with the difference between a good dream and a nightmare. A good trip can feel pleasantâ€"the world can seem beautiful, life can seem wonderful, human interactions can seem deep and meaningful. In contrast, a bad trip can bring overwhelming feelings of fearâ€"the world can seem harsh, cold, and ugly, life can seem painful, people can seem superficial and cruel. The emotions that accompany an acid trip, whether good or bad, can seem overwhelming, difficult to control, and as if they will never go away. While this experience can be pleasant if the trip is going well, a bad trip is  unpleasant and frightening for the person going through it as well as for  those around. There can be a fear of going crazy or losing ones mind, as well as intense feelings of paranoia. These feelings can seem unbearable and the person may even have temporary suicidal feelings, although death by suicide is rare in people who are high on acid. It may be helpful to reassure someone who is experiencing a bad trip that you are there for them, that they  are not going crazy, just that they are experiencing the effects of acid, and that they are safe and nobody is out to get them. Visual Distortions and Hallucinations Distortions to the way that you see things is a hallmark of the LSD experience.?? Visual distortions can take a variety of formsâ€"for example, some appear like an overlay or outline of geometric or swirling patterns, others are described as a change in the perceived size or shape of objects. Others can best be described as  static objects appearing to move, such as walls appearing to breathe. Sensory perceptions can get mixed up, resulting in synesthesia. Synesthesia occurs when stimuli that are typically perceived through one sense are perceived through another, such as seeing sounds, or hearing smells. Hallucinations are sensory experiences that seem real when they are not. These commonly happen during an acid trip. They  may come and go in an instant. They could include: Auditory hallucinations (hearing things that arent there)Tactile hallucinations (feeling things that are not there)Olfactory hallucinations  (smelling things that are not there)Gustatory hallucinations (tasting things that are not there). However, visual distortions are by far the most commonly reported type of sensory distortion from LSD. You can imagine how confusing it is to be surrounded by several types of visual distortions at once. Although people on acid are generally aware that what they are seeing and feeling is part of the drug experience, it can nonetheless  be difficult to clearly differentiate between what is real and what is not real. Usually, people on acid can go with the flow and ride out the visual distortions, which usually get more intense during the first couple hours of the trip, then get less intense for the remaining six or so hours. But sometimes people under the influence of LSD panic, are frightened by what they are seeing, or react inappropriately to their surroundings. It is important for someone in this state not to go off on their own, as they can be prone to accidents and misadventure, sometimes leading to injury or even death. Changes in Thought Processes LSD typically changes the way people feel about themselves, other people, and the world, and this can happen in positive or negative ways.?? How a given individual will be affected is extremely unpredictable. No one takes LSD hoping or expecting to have a bad trip. Although some accept the possibility as a risk worth taking, others do not believe it will happen to them until it does. Many acid users believe that having had some good trips, they wont have a bad trip. When a bad trip occurs, it can be a blow to a persons self-esteem. Many drug users pride themselves on being able to handle the effects of drugs or think that enjoying drugs like acid is an indicator of a strong or good personality. The changes that people experience in their feelings about themselves while on LSD is often described as a breakdown of their ego, or sense of self. Previously held beliefs about who you are and what matters to you can shift temporarily or permanently. This is sometimes described positively. People may become more understanding of the plight of others, get in touch with inner strengths, or feel more spiritually connected or enlightened. But the breakdown of the ego can equally be described negatively. People may feel their life is meaningless, that the world is heartless, or that the human race is a ship of fools, and this can be profoundly alienating and depressing. Occasionally, these feelings can lead to suicidal or destructive impulses. It is very important to keep a person who is high on acid in a safe, secure environment until the effects of the drug wear off. Always call 911 if someone who seems to be having a bad trip goes off on their own, or is in a potentially dangerous environment, for example, if they are able to access heights, bridges, railroads, or heavy traffic. LSD can lead to serious errors in judgment. Side Effects of LSD Intoxication Many of the effects described above could be viewed as side effects of LSD intoxication if the intention of the person taking it was just a party buzz. Other documented negative effects of acid use are thought to be a result of the stimulation of the sympathetic nervous system. Common Side Effects Increased heart rate Raised blood pressure Excessive sweating Serious Side Effects Hyperthermia (dangerously high body temperature that can lead to muscle and kidney damage) Dehydration Risks to personal safety A dangerously raised body temperature, a condition is known as hyperthermia, can occur. There have been a few reported cases of rhabdomyolysis, a condition in which muscles break down and can cause kidney damage, during LSD intoxication. These are medical risks that potential users should be aware of.?? Coming Down From  an Acid Trip Acid trips tend to be quite tiring, and yet it may be difficult to eat or sleep, even during the latter stages of the trip. If the drug was taken in the evening, it is likely that the person will be awake all night, and well into the following day. If it is was taken in the morning, users may continue to feel alerted well into the night. Although the hallucinations, delusions, and other effects of the drug gradually wear off, and normality returns, it is important to stay physically and psychologically healthy, as trips can turn bad even at the end. As the drug can cause excessive sweating, it is important to take in adequate fluid, without drinking so much plain water you risk water intoxication. It is a good idea to avoid caffeine, alcohol, and other substances which can impair your mood and mental state. Food, when it can be tolerated, adequate fluid, and the company of calm, familiar, non-judgemental people can all help with easing the process of coming down from an acid trip. Relaxing and listening to soothing music can be pleasant and ease the transition to reality. Sleep is important, so winding down and going to bed when able to sleep will help. Addiction to Acid Most people who take acid do so only occasionally, and many people are put off from taking the drug again after they have a bad trip. Tolerance to LSD develops very quickly, to the extent that users may not experience intoxication if they take the drug on successive days. Unlike most other recreational drugs, withdrawal has not been established for LSD. Rates of addiction among users of acid are lower than users of other drugs, with fewer than 0.1 percent  of the adult population meets the criteria for other hallucinogen use disorder. However, the risk of developing an addiction to hallucinogens may be higher for people who start taking the drug during adolescence. There are other long-term effects that can occur after taking acid, which indicates that it is not a safe drug to use. The unpredictability of the drug, even on experienced users, partly explains why people do not continue to use the drug on a long-term basis, although it can become one of many drugs that poly-drug users, people who take many different drugs, use along with other intoxicating drugs. A Word From Verywell The effects of taking acid dont always go away immediately when the drug wears off. People who have good experiences often feel it has improved their understanding of themselves, other people, or life, and describe this perspective as life-changing. Substance-induced mood disorder, substance-induced anxiety disorder, and flashbacks or hallucinogen persistent perception disorder are treatable conditions that can occur after taking acid.?? If you suffer from any of these symptoms, see your doctor for help.

Senior Synthesis My Belief or Disbelief in God Must be...

My belief (or disbelief) in God must be understood backwards, so I shall start from the beginning. From birth, my relationship with God was set in stone. Being raised in a moderately strong, Catholic family, and going to a Catholic pre-school and middle school, I had basically inherited my love for God from my parents, and they from theirs. I was taught in school and by my family that God should be at the center of everything. That God loves us more than us mere mortals can ever imagine, and that it is our sole duty to love him the best we can in return. This was so easy for me at a young age because my relationship with God was so unspoiled. It was not hard for me to love God when He had not thrown any real hardships my way. I had been brought up believing in a perfect God. One who was â€Å"all loving†, â€Å"all knowing†, and â€Å"ever-present†, and because of this, I believed my relationship with Him to be invincible. But I was wrong. The day my parents divo rced, was the day my inherently perfect relationship with God was ruined. The first traumatic experience in my life sent me on a whirlwind that caused me to doubt all the love that God had supposedly had for me; the love that I so foolishly believed in. In the weeks following the divorce, my mom quit going to church because she was afraid that the people there would judge her decision to leave my dad. Sadly, she could not have been more right. People, not even involved in the private matter, quickly made our business into theirShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesredesigning a methodology that has proven to be successful? 4. What if the customers want the existing methodologies left intact? 5. What if the customers are unhappy with the new combined methodology? Ferris Healthcare, Inc. In July of 1999, senior management at Fems recognized that its future growth could very well be determined by how quickly and how well it implemented project management. For the past several years, line managers had been functioning as project managers while still managingRead MoreDeveloping Management Skills404131 Words   |  1617 PagesAcquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual ResearchRead MoreLibrary Management204752 Words   |  820 Pages57 . . . . . . 88 . . . . . . 97 . . . . . 101 . . . . . 103 . . . . . 104 xvii xviii Illustrations Figure 5.5. Political, Economic, Social, and Technological (PEST) Factors Impact Planning. . . . . . . . . Figure 5.6. Several Factors Must Be Considered in Initial Strategic Planning Steps. . . . . . . . . . . . . . . . . . . Figure 5.7. University of California–Berkeley Library’s Value Statement . . . . . . . . . . . . . . . . . . . . . . . . . Figure 5.8. Components of a Mission Statement

China s Problems Of Dystopian Society - 1426 Words

China s Problems Andrew Bond Ms. Underhill HELA November 21 2016 China has been the biggest economic structure for quite along time, but there are horrible reasons for these, and these decisions are made by the people s republic of china. The people s republic is China s government, and they make all the decisions.A dystopian society is an unbalance in a nation about the people and the government; such as china, the people s republic of china, or their government, makes many decisions that have affected their country. The three points one can analyze through researching the topic of dystopian societies are the influence of the government, the impacts and change the people s republic made on china, and the how literature can be used to educate people about the problems in a dystopian society and the progression toward inequality. Outline Introductory Paragraph with thesis First Body Paragraph: Point One changes the leader made Has built up the economy dangerously close to a crash The people s republic , or the Chinese government, has made many statements about Tibet being a lop sided region. They are trying to use Tibet as another factory to help China s economy get better.According to the people s republic they are creating a policy of rapid economic growth. Horrible human rights Has made people created people s life work on specific things Second Body Paragraph: Point two The way the changes affected the country May create a breakShow MoreRelatedAnalysis Of Catch 22 s ( 1961 ) Depiction Of War And Mr. Robot s Essay1503 Words   |  7 PagesCatch 22’s (1961) depiction of war and Mr. Robot’s (2015) dystopian hacking reality are both satirical pieces which expose human weaknesses within their main characters and the societal ideologies around them to educate us and entertain us in different mediums. 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City and Society When thinking about the good city naturally every person imagines a physical condition to be improved but the physical environment is not the only force that shapes the city. For example, city and urban society cannot be detached (Lefebvre, 1970/2003). Hence the urban society is, combined with the city, an important force in urban development. â€Å"Thus, no discussion of the good life

Coram, Robert Boyd The Fighter Pilot Who Changed the Art of War Free Essays

A biography of Col. John Boyd, Coram’s book reads much like the collection of interviews that it is. He gives the impression that if the reader happened upon any of these characters at happy hour, the stories would be identical. We will write a custom essay sample on Coram, Robert Boyd: The Fighter Pilot Who Changed the Art of War or any similar topic only for you Order Now Dispersed throughout the book is a supply of background information and context, glimpses and bits about family life, and a very understandable layman’s introduction to the scholarly work of John Boyd. Coram is an ex-newspaper man that has recently produced two military biographies. He lays out for his reader not only the successes of John Boyd, but the rough edges of the man as well. The brilliance that brought the engineering world the Energy-Maneuverability equations was balanced by Boyd’s egoism and anti-authoritarianism. Coram’s objective seems to be to reveal a principle regarding brilliant personnel: that they are invaluable to any organization, providing the leadership can stomach their idiosyncrasies. Coram sets his Boyd biography up in three sections: Fighter Pilot, Engineer and Scholar. The three sections are based on the three major accomplishments of Col. Boyd. As a fighter pilot, Boyd used his creative intellect to develop advanced techniques and tactics, based on his subconscious knowledge of the workings of maneuverability based on available energy. As an engineer, Boyd codified the principles of energy-maneuverability, and evaluated all of the fighter aircraft of the time using the equations he developed. This evaluation, although looked upon skeptically at the time, has been proven to be accurate, and the E-M theory continues to be used to both evaluate and design aircraft. As a scholar, Boyd evaluated decision-making and came up with the ODDA loop. (Observe, Orient, Decide, Act) This concept is a simple diagram of the decision making process, and has been disseminated widely, with variations, all the way from the military to driver training curriculum. A variation of the model is called IPDE; Identify, Predict, Decide, Execute. An old adage says that a man’s best work is done after 50, and I believe that John Boyd validated it. His Destruction and Creation essay, which Coram includes at the end of the biography, is a masterful assembly of the concepts of the Heisenberg Principle and Thermodynamics, applied to a type of his decision-making theory. Concepts of the present system of thought, combined with concepts from multiple other disciplines, can be creatively made into a composite that is more than the sum of the pieces used, and useful for further evaluation. This is essentially the synthesis used in the development of the E-M theory equations. Coram deals as respectfully as possible with the dysfunctional family life of Boyd. Several passages leave the reader deeply saddened that such a brilliant man could be at the same time so base. He also presents the distinct probability that Boyd’s personality and fighter-pilot approach to obstacles caused as many personal difficulties as it remedied. Coram also reveals the truth that presentation is paramount; as Boyd’s abrasive presentation of his ideas initially caused much individual resistance, and his masterful presentation of his ideas later on was the main reason that they became widely adopted. Altogether, a well written biography, that leaves my wishing I had sat thru at least a few happy hours with Col. Boyd and his associates, if only to hear the tall tales of a meritorious veteran warrior-scholar. Coram brings John Boyd to the reader as he was; brilliant, dauntless, abrasive, even offensive, but loyal to his cause and his message. He leaves the reader with the nagging question: Am I going to Do something, or be content to Be somebody? How to cite Coram, Robert Boyd: The Fighter Pilot Who Changed the Art of War, Papers

Paternity Leave for Men free essay sample

In society today, gender equality is becoming a big deal. Maternity leave has never been a questionable topic for new mothers, however it becomes controversial when it comes to new fathers. It is of extreme importance not only to the mothers but to the fathers as well. It is a great deal for new dads to share with the early bonding experiences and care for both mother and child. The men should be able to get a decent amount of time off to be able to share in this very special time. If companies offered this option for men, it would be a huge ordeal. They would be able to attend the birth and any important appointments that need to be attended. With paternity leave the men are given the privilege of being able to share in on the first stages of the child’s life. They also get the opportunity of being there for the child so dad can get to know the child and learn the needs the child has. We will write a custom essay sample on Paternity Leave for Men or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"The increase in the number of men taking leave may be attributed in part, says Doucet, to changes made to the Employment Insurance Act in 2000, which increased the total parental leave time from six months to one year, thus allowing more time for dads to bring up 2baby†(National Post 2007). A trusted pediatrician has to be found following the birth and fathers can assist the mothers with this process. Paternity leave also will allow both parents time to get daycare arrangements together if both parents have to return back to work. Having dad around would be beneficial to mom if she delivered baby by Cesarean. This procedure is very painful and forces mom to limit her mobility and lifting. After this surgery, it is very important that mom has someone around to help her throughout her healing process. Child birth is a lot of hard work. It can really take a lot of the new mother. A new mother is normally emotionally and physically drained after giving birth. That is why it is very crucial for companies to allow men paternity leave so that they can help with the rigorous routine that they now have to get used to. A lot of mothers just want to come home and sleep. This is where dad comes in and gives mom that break she needs. During that time of paternity leave, â€Å"only 13 percent of employers in this country offer men any paid time off for birth or adoption† (The Record 2006). All new mothers need assistance when it comes to a new baby. Babies require a lot of attention and sometimes mommy will not always have the energy to do a whole lot at first. Paternity leave for new fathers would be not only rewarding for the new dad when it comes to bonding, but also prove to be very beneficial to the new mother as well.

Cloning Essays (694 words) - Cloning, Molecular Biology, Genetics

Cloning Cloning Bioethics, which is the study of value judgments pertaining to human conduct in the area of biology and includes those related to the practice of medicine, has been an important aspect of all areas in the scientific field (Bernstein, Maurice, M.D.). It is one of the factors that says whether or not specific scientific research can go on, and if it can, by which rules, regulations and guidelines it must abide by. One of the most recent and controversial issues facing our society today is the concept of cloning. On February 23, 1997, Ian Wilmut, a Scottish scientist, along with his colleagues at the Roslin Institute and PPL Therapeutics, announced to the world that they had cloned a lamb, which they named Dolly, after Dolly Parton, from an adult sheep (Mario,Christopher). The two share the same nucleic DNA, but differ in terms of their mitochondrial DNA, which is vitally important for the regulation of the cell. The media and the press ignored this fact, and thus claimed that Dolly and her 'mother' were genetically identical, which sparked a fury of outcry all around the world. The technique of transferring a nucleus from a somatic cell into an egg cell of which the nucleus had been removed, called nuclear transplantation, is an extension of research that had been ongoing for over 40 years. Up until now, scientists thought that adult cells could not be reprogrammed to behave like a fertilized egg and create an embryo, but the evidence obtained by Dolly's success prove otherwise. The issues of cloning have been around for a long time, starting with the publication of Joshua Lederberg's 1966 article on cloning in the American Naturalist. The public's interest has been perked by many sci-fi books, films, and movies including Aldous Huxley's 1932 novel Brave New World, 1973's Sleeper, the 1978 film The Boys from Brazil. Most recently, the movie Multiplicity dealt with replicating Billy Crystal over and over (Mario, Christopher). The ethical, legal, and moral issues aroused by cloning have been raised by previous projects, and are now simply emerging again, with its focus on three major points: the shift from sexual reproduction with that of asexual replication of existing genes; the ability to predetermine the genes of a child; and the ability to create many genetically identical children (Report/Recommendations of the NBAC). The public responded to Dolly with a mixture of fear and excitement, questioning the benefits and the disasters that could happen in the future if research was to continue. From a poll taken by Maurice Bernstein, M.D., the results showed that 72% of the votes said that cloning should be prohibited by law. They believe that cloning for any reason would be an unethical and immoral thing to do. A common misconception of cloning is that it is the instantaneous creation of a fully-grown adult from the cells of the individual. Also, that an exact copy, although much younger, of an existing person could be made, reflecting the belief that one's genes bear a simple relationship to the physical and psychological traits that make up a person. This is one point that those against cloning are often worried about. That the clone would have no soul, no mind, no feelings or emotions of their own, no say in how their life will be with their destiny predetermined for them, and that each individual clone would not be unique. They are also afraid that the clone will not be treated like a person, more like a worthless second copy, or a fill-in for what was there but now is lost. Although the genes do play an important part, its the interaction among a person's genetic inheritance, their environment, memories, different life experiences, and the process of learning that results in the uniqueness of each individual (Mario, Christopher). The risks involved in cloning people as well as animals are of a much greater magnitude than many people realize. Our society needs to begin weighing in the dangerous consequences before making any solid conclusions, because cloning may wind up costing us much more than we bargained for. The most beneficial result that cloning can present is the ability to create organs. But, we must realize the risks involved as well. There would most likely be many failures before there were to be even one success, and there is no substantial evidence that this would even be possible. So, the risks seem to greatly outweigh any possible benefits. Medicine

A List of Interjections and Exclamations in English

A List of Interjections and Exclamations in English Hey! Lets take a look at a long list of interjections- or, as theyre sometimes called (somewhat misleadingly), exclamations. Theyre words or short phrases that stand apart from the rest of a sentence grammatically (or on their own, without a subject and verb), and are often used to exclaim, like Ow! or Ack! Key Takeaways: Interjections Interjections are short phrases often used to exclaim.They can stand on their own as sentences. Because theyre often used to exclaim, interjections carry some emotion with them and can make fictional dialogue more realistic. Theyre of course all over comic books, especially superheroes fighting evil. Interjections are the outlaws of English grammar as illustrated in this writers other interjections piece: Interjections usually stand apart from normal sentences, defiantly maintaining their syntactic independence. (Yeah!) They arent marked inflectionally for grammatical categories such as tense or number. (No sirree!) And because they show up more frequently in spoken English than in writing, most scholars have chosen to ignore them. (Aw.) List of 100+ Interjections As you read through this list, see if you can pick out the interjections that have more than one meaning or can be used in more than one way. Additional spellings or usages are listed in parentheses. Ah: Ah, I dont know if thats true.A-ha: A-ha! I figured it out!Ahem: Ahem, could you boys stop talking so we could get on with class, please?Alas: Alas, it was not to be.Amen: Amen, hallejulah, amen!Aw: Aw, do we have to?Awesome: You two are dating? Awesome!Aww: Aww, thats so cute!Bada bing (bada-bing, bada-bing, bada-boom): Youve gotta get up close like this and- bada-BING!- you blow their brains all over your nice Ivy League suit. (The Godfather, 1972)Bah: Bah, humbug!Baloney: Oh baloney. I dont believe that.Big deal: Big deal. Who cares?Bingo: Bingo! Right on target!Boo: Boo! Scared you!Boo-hoo: That makes me sad. Boo-hoo.Booyah (boo-yah): Yeah, I aced this test. Booyah!Boy (boy oh boy): Oh boy. Oh boy oh boy. Thats heavy, man.Bravo: Bravo! That was fantastic!Brilliant: Brilliant, luv, absolutely brilliant! (U.K.)Brrr: Brr! Minus 30 degrees? Yuk.Bull: Bull. Its not 30 below zero, not really.Bye (bye-bye): Bye! See you later!Cheers: Cheers, mate. Youre welcome. (U.K.); Raise a toas t! Cheers! (U.S.) Come on (cmon): Come on. Hurry up.Cool: Oh wow, that is so cool!Cowabunga: Cowabunga, dude. (Teenage Mutant Ninja Turtles)Dang: Dang it! Whered I put that?Darn (darn it): Darn it! I cant find the other one either!Dear me: Oh dear me. What are we going to do?Duck: Duck! No, really! Get down!Duh: Well, duh. I cant believe you didnt know that.Eh: Eh? What?Enjoy: Enjoy! I hope you like it!Excellent: Party time, excellent! (Waynes World)Fabulous: Fabulous! Thats just wonderful!Fantastic: Fantastic! I just love it!Fddledeedee  (fiddle-dee-dee): Fiddle-dee-dee! War, war, war; this war talks spoiling all the fun at every party this spring. I get so bored I could scream. (Gone With the Wind)Finally: Finally! I never thought thatd be done.For heavens sake(s): Oh for heavens sake, dont you know your Bible? (Little House on the Prairie)Fore: Fore! (Look out! in golf)Foul: Foul! The baseball went out of bounds.Freeze: Freeze! Stop right there!Gee (gee whiz, gee willikers): Well gee whiz, pa, wh y do I have to do that? Giddyap (giddyup): Giddyup Silver! Go, horse, go!Golly (good golly, golly gee  willikers): Golly, that sure was tasty.Goodbye (good-bye): Goodbye, see you again soon!Good grief: Good grief, Charlie Brown. (Peanuts)Good heavens: Good heavens! How did that happen?Gosh: â€Å"Whatever I feel like I wanna do, gosh!† (Napoleon Dynamite)Great: Great! Im so excited youll come along!Great balls of fire: Goodness gracious, great balls of fire! (Great Balls of Fire, Jerry Lee Lewis)Ha: Ha-ha! Thats funny!Hallelujah: Glory be to God, hallelujah!Heavens (heavens above, heavens to Betsy): Oh heavens! How could you think that?Heigh-ho: Heigh-ho neighbor! How are you?Hello: Hello! How are things with you?Help: Help! I need somebody (Help! The Beatles)Hey (hey there): Hey! Look over there!Hi (hiya): Hi! Whats up?Hip, hip, hooray: We won! On the count of three, everyone: Hip, hip hooray! Hip, hip, hooray!Hmm (hrm): Hmm. Let me think about that for a bit.Ho-ho-ho: Ho-ho-ho, Merry Christmas!Ho ly mackerel (holy cow, holy moly, holy Moses, holy smokes): Holy mackerel! I cant believe it! Ho-hum: Ho-hum, how boring.Hooray (hurrah, hurray): Hooray! Thats awesome!Howdy (howdy do): Howdy, pardner.Huh: Huh. I have no idea.Ick: Ick! How gross!Indeed: Indeed! Ill bet you didnt know that!Jeez: Jeez, do we really have to go through this now?Kaboom: Kaboom! It blew up!Kapow: And Batman hit the evildoer, kapow!Lordy (lordy, lordy): Oh lordy, lordy, look whos 40!Mama mia: Mama mia, let me go. (Bohemian Rhapsody, Queen)Man: Man, thats unbelievable.Marvelous: Marvelous! Oh, honey, thats just wonderful.My: My! I never once thought of it, Huck! (The Adventures of Tom Sawyer)My goodness (my heavens, my stars, my word): My goodness, isnt that just grand?Nah: Nah, itll never work.No problem: Thank you. No problem.No way (no way Josà ©): No way! I cant believe it.Nope: Nope. I cant do that.Nuts: Nuts! I wish I didnt have to.Oh (oh boy, oh dear, oh my, oh my gosh, oh my goodness, oh no, oh well): Oh! Thats shocking!OK (okay): OK, sounds great. Thank you.Ouch: Ouch! That hurt! Ow: Ow! That stung!Please: Would you help me, please?Poof: Poof! She just disappeared.Shh: Shh! Quiet in the library!Super: Super! Thats fantastic!Swell: Swell! How great!Welcome: Welcome! Come in!; (Youre) Welcome!Well: Well, I just dont know about that.Whoop-de-doo: Well whoop-de-doo. (sarcasm) I so dont care.Woo-hoo: Woo-hoo! Thats fantastic!Wow: Wow! I love it!Yabba dabba doo: Yabba dabba doo! (The Flinstones)Yadda, yadda, yadda: Well, we were engaged to be married, uh, we bought the wedding invitations, and, uh, yada yada yada, Im still single. (Seinfeld)Yippee: Yippie! Thats exciting!Yummy: Yummy! I love chocolate cake! Single or Double-Duty Parts of Speech Interjections have traditionally been treated as one of the eight parts of speech  (or word classes). But its worth keeping in mind that many interjections  can do double or triple duty as other parts of speech. For instance, when a  word such as boy or awesome appears by itself (often followed by an exclamation point in writing), it functions as an interjection: Boy! You have an answer for everything.The crew chief handed me my first paycheck. Awesome! I said. But when that same word shows up syntactically integrated into a sentence, it usually operates as a different part of speech. In the following examples, boy is a noun, and awesome is an adjective: The boy ate a Snickers bar.Seeing the northern lights for the first time was an awesome experience. Words that are used only  as interjections are called primary interjections, while words that also belong to other word classes are called secondary interjections.   Oh! Heres something else to look out for. The meanings of interjections sometimes change depending on the context  in which theyre used. The word oh, for example, may indicate surprise, disappointment, or delight: Oh! I didnt see you sitting there.Oh. I was hoping you could stay for a while.Oh! Im so glad you came!

Content Management Systems Essay Example | Topics and Well Written Essays - 1000 words

Content Management Systems - Essay Example Rather, users act as passive beneficiaries who receive the information on the web pages just as they have been stored. This means that given a number of users receiving information from a single server, all users will at any given time receive the same information. Even though the internet has today come to be a great transformation that depends on the principles of content management system in a dynamic way, Eldridge (2001) notes that the internet used to consist solely of HTML or static web pages, that is, web pages that are not changed before being displayed in a web browser. 2. How are CMS currently being used? Today, content management system is at the centre of the internet and controls almost all web site creation processes. Present internet experts and web creating experts depend on content management system to â€Å"lower the barriers to entry and make it much easier to launch a site, keep it updated and get more out of it† (Miller, 2012). This means that content mana gement system is currently being used to do away with impediments that made the accessibility to websites more difficult in times past. It is also being used to make the ownership and maintenance of websites more free flowing and easy. What is even better is that unlike the days when the internet was dominated with static pages, web hosts are able to update their web pages more quickly and promptly. It is not for nothing that today we have websites that are dedicated to giving live score of sports activities. 3. Types of CMS (include cost and size) Content management system comes in a number of types. Commonest among these that will be treated include enterprise and open source. Each of these comes in different size and different cost management that accompany them. a. Enterprise As the name implies, Enterprise Content Management System (ECMS) works for established enterprises in managing their ill-structured and haphazard documents, content, records and facts. Enterprise content ma nagement system can therefore be described as an electronic organizational process for an organization. Because of the task involved, which entails getting the disorganized organized, enterprise content management system is often cost involving. Its size however depends on the size of the enterprise in question. Once duly delivered, enterprise will ensure integrity, protected security and elimination of all forms of bottlenecks in the organization’s operations. b. Open Source Open source allows for accessibility to already existing content management systems. This is not to say that it changes static pages to dynamic pages but then it enhances the function and work of dynamic pages by creating multi-functionality such as access to motion pictures. Because this is an optional component to web pages, it is mostly not costly to the user because he decides to use by choice. Open source however makes the webpage sizes bigger. 4. CMS Functionality Content management system function ality is combination of a number of integrated activities and processes that need to be carried out to make the functioning of any webpage complete and successful. In the absence of effective content management system functionality in place, it will be impossible to amass the total benefit of a website for business returns. Functionality therefore involves processes such as updating content from

Personal & Business Taxation PowerPoint Presentation

Personal & Business Taxation - PowerPoint Presentation Example Basically, there are domains for the taxation in UK, they are personal taxation and company taxation. Personal taxation is required for a UK resident who spent 183 days in UK during a tax year and he earned a net income which is taxable according to the law in place in the taxable year. Company or business taxation is applicable if the company situates in the UK and it is payable as given below Though this is the general tax rate for a company, UK tax law has given a tax-rate relief for small businesses in order to encourage entrepreneurship and enhance job creation as well as small-business innovation. Removing tax barriers and thus to ensure small business growth was one of the main aims for this tax relief (Freedman, 2003, p. 22). But this has been widely questioned whether this tax relief make any contribution to economic growth or whether this targeting is achieved. In UK, the small business rate relief is normally administered by the concerned local authority. A business man, no matter whether it is sole proprietorship or partnership or other form of business, will be eligible for tax relief if his taxable value is below  £18,000 (but  £25,500 in London). If the rateable value of a small business is just  £6,000 or lower, the small business rate multiplier will be used along with a 50 percent relief. If the rateable value is between  £6,001 to  £11,999, the small business rate multiplier will be used and the rate relief will be between 0 to 50 percent. If the rateable amount is above  £12,000 and less than  £18,000, there won’t be any relief, but only small business rate multiplier will be used (Business Link,

Hospital Web Application Design for Elderly Patients

Hospital Web Application Design for Elderly Patients The aim of this project is to develop an elderly friendly web application which can be used to book hospital appointments online and also interact with Doctors via skype. It also can be used by doctors to maintain patient records which can be given read access to patients to their records. This aim also needs us to answer few things and the first one would be to address the needs of ageing population in learning how to use a computer if they dont know already and also using a web application which would cater their needs and make their lives easy. We will also discuss the specific difficulties faced by the ageing population in learning computer skills which will in turn help them using a web application easily. Older adults and technology Health takes a down turn when a person gets old and in the future years the number of older adults are going to increase according to many statistics. This could lead to being hospitals and clinics overfilled and become more in demand. Due to several factors, older adults will need supervision in their health from proper health care practitioners (Codreanu Florea, 2016). Perception of control is one of the most important factors in determining ones place on a social environment. To keep up with the new technologies younger generation use older generation are learning new computer technology faster than the younger generation (Morrell, 2002). To avoid themselves from socially isolating in this day and age older adults learn computer skills and also learn how to use internet. And some even contradict Morrell saying that older adults learn computer skills slower due to physiological changes which makes their learning process slow. Older adults can integrate with the modern society by learning how to use new technology and also know how to learn new stuff from internet on their own. There are many E-learning programs which can be used by the ageing population to learn anything. Most of the times older adults make the government of a country to to question its own policy towards people working after they retire. In the same way, they should also be able to integrate with the rest of the society to use latest web applications which are in the market and adapt to them and for them to adapt to it, the application creators should focus that there are plenty of older adults as well who might use their application in a day to day basis. To dive deep into the discussion of why web applications should be older adult friendly we will discuss the myths around older adults using web applications, how older adults are engaging themselves in learning latest technology and also the obstacles they face in using a web application (Githens, 2007). The goal of this project is to focus on the guidelines to be followed which can make the older adults involve in using web applications and also focus on other opportunities related to it in the favor of older adults and companies which develop web applications. How retirement is changing? Life expectancies have been increasing which has also increased the retirement years proportionally. Due to this the older adults value, all the benefits they get from employment after retirements such as financial, social, physiological and many more. Those employments may be full-time, part-time, paid, unpaid or even a temporary employment (Hale, 1990). With this and also seeing organizations dealing with new talents due to reduction of experienced workers due to retirement we could say that retirement is an outdated concept (Stein and Rocco, 2001). With the research done in the past decade it is seen that the new talents also want to be working after they retire, which is about 80% in 2005 (Dychtwald, 2017). With this spirit the notion of retirement will be transformed in the future as these new talents are the ones which bring big changes in the current world. The world-wide web or as we call the internet is not just for the younger generation. With many new applications like Quora, Facebook and many more we have seen that the internet is accepting individuals all around the world irrespective of the age and it is also seen that there has been an increasing number in the people of older age group. To determine the exact number would be difficult as any precise number which comes up will be obsolete after it gets recorded.

Social Influence Research - Do the Ends Justify the Means? Essay

Social Influence Research - Do the Ends Justify the Means? To what extent does the importance of social influence research, justify the methods used in its investigation? The debate about ethics in psychology focuses on two areas: protection of participants and benefiting society. This is a double obligation dilemma as if some psychologists are not allowed to do certain experiments because of ethical restraints; this can cause problems with validity. In social psychology, these psychologists have an obligation to use their research skills to advance our knowledge of human behaviour, for the ultimate aim of human betterment. Milgram’s study into obedience involved participants becoming a ‘teacher’ and applying an electric shock to the ‘learner’ (who was a confederate) when they answered a word association question incorrectly. The participant was not aware that the shocks they administered were false and some believed they may have killed a man. In this instance therefore, the code of conduct and ethical guidelines published by the British Psychological Society (BPS) and American Psychological Society (APS) in 1993 were broken in more than one way. The participants’ right to withdraw was disabled as the prods given by the experimenter (such as â€Å"please continue† etc) made the participants feel that they had no choice but to continue. The were also involved in deception as they thought they had administered real shocks and were not informed of the confederate being present. This study, however, was conducted in the 1950’s and the ethical guidelines were not in position and therefore this study may be published in modern day t... ...very case. For example, there was only one prisoner who tried to resist and went on a hunger strike. When he was put into solitary confinement the others were allowed to release him by means of giving up their blankets. They refused. They saw they situation as every man for themselves. Another benefit to society was also the impression this experiment left on the prison system in America at the time, and some aspects of this were changed as a result. Therefore in conclusion, in these two experiments alone, the unethical methods used can be justified as they have helped to profit humanity by providing insight into how humans behave when put into certain social situations. Without these ethical guidelines being broken, both experiments would have lacked ecological validity and the results would not be legitimate.

Advertising and Potential Buyers Essay

Advertising is a favorable representation of product to make consumer, customers and general public aware of product. It let the potential buyers, general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising, we would have an introduction to advertising first. Advertising can be define as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods. See more: Satirical elements in the adventure of Huckleberry Finn essay Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers aware of goods, products and services available under a brand. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services . Advertisers consider advertising a way to communicate with a particular audience. These advertisements are most common when an advertiser introduces a new product or brand in a category that consumers are already aware of. For example, when a company introduces a new flavor of potato chips. Consumers are familiar with snack foods and chips, but perhaps not this specific brand or flavor. The immediate purpose is awareness. Ideally, the consumer is then interested and will engage in trying the product, leading to purchase, and loyalty to the new product or brand. There are even some appeals which are used in advertisement. Appeals play a very important role in an advertisement. Appeals play a role of bringing life in a particular add. There are some appeals like emotional appeal, youth appeal, sex appeal, adventure appeal etc. these appeals have different features of their own. These appeals are used in order to attract customers and to force them to buy the product. In a successful business, advertising play an essential and important role. Though advertising does not mean selling of products and services but it helps in increasing your sells. Advertising create awareness in people. When general public be conscious to the products, services and goods under the brands and pursuit people towards brands and make them buying better brands. Advertising can be used to create brand awareness in general public and to make business more popular within the circle of potential buyers. Advertising, in a straight line, increases profit of the companies by escalating its revenue. The expenditure made on advertisement can turn as good boost in earnings. This mode of advertising advertises brands via newspaper, pamphlets, brochures, magazines, journals and books. By this mean of advertising brands can let know people, who are connected directly and indirectly connected with non – electronic media, about their supplies. It also includes banners and posters. Non – electronic media is in reach about every local. Advertising on print media is comparatively cheaper than advertising on television. Advertising on internet is getting more popular with time. It is the most ample platform available till date, for advertising and sharing news and creating awareness. You can get your advertising reached to every corner of the wo rld.

Current Definition - Science and Engineering Glossary

Definition: Current is the rate of flow of electricity. The unit of current is the ampere (A) which is defined as 1 ampere 1 coulomb per second.